Betsy Callas

As VP, Integrated Marketing and Brand Strategy at Atlas, Betsy is responsible for brand, communication, business development and integrated marketing strategies for the company. Her role at Atlas focuses not only brand evolution, but client and consultant engagement and experience. Working behind the scenes at Atlas, a large part of the work that she does focuses on functional enablement across the organization, including client specific strategic plans, new product and service development and identifying industry trends and the implications.

Her career is built on the foundation of classical consumer packaged goods marketing for leading blue-chip global companies, having worked on many household common brands. She brings to the table both client side brand marketing expertise and agency side client service, strategy and creative development. Betsy has created winning strategies and campaigns, with broad layers of deep expertise, knowledge, and lessons learned across a variety of verticals including Pharmaceuticals, Life Sciences, Financial Services, Technology and Business Services, and Retail Channels.

Betsy is recognized by industry leaders for her well-honed approach to strategic planning driven by mining data and research to uncover trends, draw insights, and identify implications. Her most recent industry award is the Healthcare Businesswomen’s Association Luminary Award, for professionals who have made a significant impact on the industry and have a proven track record of helping advance the careers of other women.

Betsy holds an MBA from Northeastern University D’amore-McKim School of Business, and a BS in Economics from SUNY Binghamton.

Fun fact about Betsy

Betsy is a health and wellness enthusiast, when not working, spending time with family and friends, or traveling, you will find her on the yoga mat, at the gym or on a speed walk. Her constant companion is her Golden Retriever - Cody.

Let’s Talk